situated upon Amsterdam’s bustling Rembrandtplein, just minutes away from the
city centre, the Ajax Experience offers an entertaining insight into one of the
Netherlands’ most successful football clubs.
Filled with interactive activities, oozing a wealth of history and
providing a chance to marvel at the club’s extensive collection of silverware,
the Ajax Experience is an attraction definitely worthy of a visit.
was founded in Amsterdam on 18th March 1900 and is regarded as one
of the country’s most famous football clubs, boasting a very successful
past. Winning an array of national and
international trophies, including the prestigious Champions League trophy, the
club is supported by fans from all over the world. As an avid football follower, I could think
of no better way than to combine my trip to Amsterdam with a visit to the Ajax
Experience. Instead of having to take
the fifteen minute tram journey to Ajax’s stadium, which is located in the
south east of Amsterdam, to enjoy a stadium tour, I took a short walk from
Centraal Station to the city’s popular Rembrandtplein where the experience can
It was a
weekday afternoon and luckily I didn’t have to queue to enter, plus I had
already bought my tickets online so I was straight in and raring to go. The first scene I was greeted with was a
collection of life sized portraits of the club’s past and present heroes, perfect
for a photo opportunity – photography is allowed throughout the tour, as long
as the flash is turned off. Next up was
an exhibition of replica kits worn by the Ajax players throughout the years; it
was amazing to see the difference in styles and designs. I continued along hearing stories about the
history of the club together with a commentary from Dennis Bergkamp, one of
Ajax’s much-loved players.
soon in the part of the experience that I was really looking forward to – the interactive
games room. Here I took part in
measuring my footballing skills on the virtual pitch, within specialist pods
which rated my performance. As the tour
was relatively quiet, I basically had the games to myself and spent a great
deal of time and effort trying to perfect my techniques – maybe a little bit
too much time! I finally decided to move
on into the player’s dressing room and then through to the fabulous display of
silverware in the trophy room, which housed the many awards that Ajax have won,
the most impressive of all being the Champions League trophies.
here, I made my way through the replica tunnel and out into the model stadium
which is lined with artificial grass to resemble the pitch at the Amsterdam
Arena where Ajax play their home games.
Here is where I also watched several videos detailing the club’s
successes on a large screen whilst sat in the football stand. My final part of the experience was a visit
into the official gift shop, which was packed with kits, merchandise, souvenirs,
toys and gifts.
thoroughly enjoyed my Ajax Experience tour, which took just over an hour. I would recommend for anyone wanting to visit
the experience to select a quieter time to visit, during the week rather than
at the weekend, so that you are able to take part in all of the interactive
activities. More information, including
how to book tickets, is available on the website – www.ajax.nl.